Neuromarketing Seminar: The Future of Market Intelligence

Neuromarketing Seminar: The Future of Market Intelligence

FGV Foundation is a forerunner in education and has been advancing in the areas of research and information. Today FGV is considered the top Think Tank in Latin America, is one the world’s top 30 think tanks, and three of its schools are among the five best in the country. In this context, through its FGV Projetos unit, FGV launched the Neuromarketing Laboratory. Neuromarketing is a new approach for companies to understand more effectively and in depth the behavior of individuals and the market. It also represents progress in the area of marketing investigation.

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Neuromarketing World Forum

Neuromarketing World Forum

On March 6-8, 2013, São Paulo hosted the Neuromarketing World Forum, conducted by the NMSBA – Neuromarketing Science & Business Association, in partnership with FGV Projetos and its Neuromarketing Laboratory.

The event brought together experts from around the world and discussed one of the latest trends: how neuroscience can be used in the business world to guide marketing and communications professionals to a new reality and learn about how the consumer’s brain works.

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Lecture - Neurosciences and Social Processes

Lecture - Neurosciences and Social Processes

On July 1st, FGV Projetos promoted an important meeting about neuroscience and its application in social processes. The Portuguese neuroscientist António Damásio, a specialist devoted to cognitive science and studies of the brain and human emotions, author of numerous books, articles and 5 best sellers, presented the challenges of neuroscience and its relevance for the evaluation of certain subjective and social processes.

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